4. Всероссийский центр изучения общественного мнения. Россиянам недосуг [Электронный ресурс] – Москва, 2013 – Режим доступа: http://wciom.ru/index.php?id=266&uid=10230 A.M. Pavlova THEATRE AS A SOCIO-CULTURAL INSTITUTE: THE FEATURES OF ITS FUNCTIONINGIN THE REGION There are the main features of the functioning of the institute of the theater in the region, their impact on the population of Ulyanovsk-city are analyzed in this article. Refinement of scientific results is realized on the basis of secondary analysis of sociological research. Keywords: theatre, socio-cultural institutions, values, features of population`s attitude